Water Pump Industry: Achieving Dual Upgrades in Products and Marketing Methods

In the production of chemical and petroleum enterprises, raw materials and semi-finished products are mostly liquids. The process of turning raw materials into semi-finished and finished products requires complex technological processes. As a machine for transporting liquids or pressurizing liquids, pumps play a role in transporting liquids and providing pressure and flow for chemical reactions. The widespread application in engineering operations has made the technological development trend of China's pump industry increasingly aligned with global technological trends, aiming to produce higher value-added products to meet the production needs of domestic industries.

However, with the development of the times, energy conservation and emission reduction have become the primary content of China's economic development planning outline, especially for industries such as electricity, steel, non-ferrous metals, petrochemicals, and water treatment, which have introduced increasingly strict emission reduction policies. As a major consumer of power, pumps account for about 20% of the total electricity consumption in the country, according to the General Machinery Industry Association. Therefore, improving pump efficiency is of great significance for energy conservation and emission reduction.

It should be said that the arrival of the internet era has also brought opportunities for the transformation of traditional industries. Wang Yongkang, an industrial expert in China, stated that the industrial transformation of the pump industry should start from both product and marketing aspects. On one hand, increasing investment in technological research and development helps upgrade products in the entire pump industry, thereby achieving the goals of reducing energy consumption and improving work efficiency. Moreover, in response to the national demand for building a resource-saving society, photovoltaic pumps have now become a new research trend, utilizing the enduring energy of the sun, working from sunrise to sunset, requiring no personnel supervision and no public power grid, operating independently and reliably. Today, photovoltaic pump systems are another new energy application system developed by the China Electric Power Research Institute following photovoltaic (wind) power stations, photovoltaic building integration, and photovoltaic lighting systems.

On the other hand, networked marketing methods are gradually being utilized in China's traditional industries. We understand that the advantage of networked marketing methods lies in their ability to expand the market, using modern marketing techniques to promote energy-saving products nationwide, which also contributes to the healthy development of the pump industry. The launch of mobile internet applications, such as "marine pumps" and "fire pumps," also reflects the determination of traditional industries to keep pace with the times and upgrade their industries.

A large number of events have proven to the world that in the new era of internet technology, traditional industries must absorb advanced technological means to break through traditional development models and achieve dual upgrades in product quality and marketing methods. Only by closely following the pulse of the times, continuously innovating, and exploring can we reap a bright future. We look forward to the Chinese pump industry writing a new chapter in industry development in the internet era!